Speciality coffees are a global, urban phenomenon. Topped with milk foam, refined with flavoured syrup and artistically decorated, these mini masterpieces of the barista’s art stylishly win over consumers on all continents and make their way into trend-conscious homes. Good hosts consider speciality coffees to be the perfect way to end a good meal, as a dessert, almost, and enjoy treating themselves, their friends and families.
During this decade, JURA invents cappuccino at the touch of a button without having to move the cup and creates a new premium segment. From 2006, the global brand continues to grow with a brand ambassador for the first time. Tennis genius and superstar Roger Federer perfectly embodies JURA’s brand values. Glass Service Centers cause a stir in the service sector, offering completely new services. And at the headquarters in Switzerland, the JURA brand land, JURAworld of Coffee, brings the brand to life with all the senses. Perfect speciality coffees made with fresh beans that have been freshly ground and extracted are fantastic examples of the company’s aspiration to be the market leader, not a follower.